Fortify: To make strong

Fortifyu: To make yourself strong

Wellness for those in animal care.

Fortifyu Coaching is for those who:

Work or volunteer in animal care:

  • Veterinary Medicine

  • Animal Control

  • Animal Sheltering

  • Animal Rescue

  • Wildlife Rehabilitation

  • Zoology

  • Aquariums

  • Animal Training

  • Dog Walking, Boarding, Sitting

  • Other Animal Care Roles

Have experienced, want to know more about, or want to build skills to prevent or cope with:

  • Compassion Fatigue

  • Moral Injury

  • PTSD/secondary traumatic stress/other trauma

  • Animal-related trauma

  • Animal grief and loss

  • Euthanasia support

  • Burnout

  • Public accusations, aggression and threats due to your work

  • Other animal care challenges

Our Mission

Fortifyu aims to empower and support those who dedicate their lives to animal care through various program offerings that promote the human-animal bond and by providing specialized mental health and wellness resources. Fortifyu focuses on addressing the unique challenges faced by those experiencing animal-related trauma and loss, fostering resilience, and nurturing well-being within the animal care community.

Understanding the human-animal bond.

We rely deeply on the animal world around us. In addition to the interdependence for survival and thriving ecosystems, there is a deeper connection between human beings and animals that has been shown to improve physical health and emotional well-being. The human-animal bond (HAB) is a unique connection with the power to transform lives, create resilient families, and establish homes and communities filled with love and understanding.

This bond can also be a catalyst for harm. When the HAB is ruptured or violated, it can lead to profound and long-lasting trauma, grief, and distress. Those in animal care are exposed to these ruptures daily and therefore have unique experiences that deserve specialized care.

The HAB goes beyond companionship – it is a source of comfort, joy, and emotional support. It has tremendous potential to foster positive outcomes for both humans and animals.

We are all searching for a love story—and there’s one waiting for you, just outside your door. It’s time to fall in love with the world again. #earth #animals #nature #biophilia #humananimalbond #animalcare #mentalhealth #wellbei
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